The official mall of Roina was initiated by SUKHOMLINOV VITALY and co-invested by Quanzhou Grant Company, Bona Company and Liborn Company. The Chinese version of the mall was put into trial operation in December 2011 and officially opened for business in May 2012.

Brand background

Its "BONA" and "ROYYNA" brands have been operating in the mainstream market of shoes and clothing in Europe for many years, accurately grasping the international cutting-edge fashion trends. These two brands are derived from classic European and American design styles, while taking into account Japanese and Korean trends. According to the physical characteristics of Chinese people, the brand side adjusts the details, strives to perfectly combine comfort and fashion, and accurately locates the new leisure and fashion brand.

Products and services

In the official mall of ROYYNA, consumers of all ages can buy fashionable, high-quality and reasonably priced "BONA" and "Royyna" brand shoes and clothing. In the infinite network space, the mall avoids the restriction of style richness caused by the store area, and provides consumers with more choices.

Operation mode

In order to better integrate into the Chinese market, the operator of the official mall of Roina is one of the few companies in China that has fully achieved vertical integration of resources. The mall adopts a top-down operation model, that is, from design and development and product manufacturing to the operation of the mall, every link is directly responsible for the company. The advantage of this brand direct operation not only omits various cumbersome links in sales, abolishes the layers of exploitation of agents, as well as high store rent, personnel wages, warehousing, logistics and other costs, but also shares the benefits of these links with consumers, narrowing the distance between brands and consumers.

Consumer benefit

For consumers, direct brand management means lower prices and better service. In the official mall of Roina, you can enjoy a one-stop shopping experience, easy to choose your favorite shoes and clothing.